Within the heritage story of your institution exists the evidence of growth and discovery that proves the value of your brand.
It holds the keys of wisdom and guidance that current and future leadership needs to avoid repeating mistakes, while building on past successes.
Organizational Heritage Management provides the fact-based tools needed to make strategic use of these truths.
Organizations must communicate authentically to overcome the consumer trust gap in our age of cynicism.
Authentic, heritage-based storytelling helps audiences understand your brand in human terms by engaging four powerful consumer values: Authenticity, purpose, identity, and community.
"Can I trust you?"
"How do I know you're the real deal?"
"Should I trust you?"
"Will you do the right thing?"
"Are you trustworthy?"
"Are you who you say you are?"
"Do we share values?"
"How will trusting you shape what others think of me?"
Though immensely valuable, few organizations use the power of their heritage.
Most brands are unable to access and employ their rich heritage. This is because unmanaged history is vulnerable, intangible, and unsustainable.
How is your legacy defined without heritage management?
Unfavorable online reviews
Scathing social media commentary
Myth and urban legend
Where is your unmanaged history currently?
Decommissioned hard drives
The heritage of your business has never represented a greater opportunity.Let's Talk
From beginning to end, we treat your heritage management project with the utmost care, working alongside you and keeping you in the loop every step of the way.
Needs & Goals Assessment
Each organization has different needs and goals. Starting with an examination of your unmanaged history, our initial scope analysis identifies specific objectives and available opportunities.
We filter an organization's unmanaged history through our six disciples of Heritage Management to build a custom three-part "Heritage Product" consisting of a living archive, an institutional history, and an implementation plan.
Based on the organization's goals for the project and its communication resources, we can either provide creative services and strategic planning or our work can empower your existing resources.
Management & Partnership
As your heritage management program continues to grow into the future, we will be available to support you with creative & strategic services as well as librarian, curation, and storage solutions.
The Heritage Product: A Living, Actionable History
Your Heritage Management program is based around three powerful tools that transform your history into a strategic asset that connects you to your customers and communities.
Museum-quality custom digital & physical archive solution that is professionally curated, cataloged, and searchable. Designed to accommodate legacy, current, and future materials. Options for on- or off-site storage and management.
Our published historians and researchers create an official "authorized" history in the form of an analytical research dossier derived from internal records, oral histories, and outside sources.
We equip you with a step-by-step plan for putting your newly-rediscovered legacy to work. From social media posts to blog articles and everything in between, we show you how to get the maximum engagement from your heritage.
How Your Heritage Can Further Your Organization
A rich, actionable heritage can be applied in numerous ways to strengthen your community standing, customer relationships, marketing engagement, and internal culture.
Brand Value & Messaging
Backed by a rich legacy, your heritage empowers you to communicate with your customer base authentically, bridging the trust gap through all of your communication platforms.
Your heritage strengthens your brand value and creates a wellspring of content and authentic communication to draw from when creating:
Social media posts
Public relations outreach
Governance & Culture
Rediscovering your heritage reminds everyone of its founding vision and purpose and why it's had the strength to persevere despite the setbacks and tribulations that befall all organizations.
By reconnecting to the foundational values and traditions that originally guided your organization, you're equipped with an incredible new tool set to employ when:
Hiring and onboarding new employees
Developing internal communications
Defining your organization's culture
Stewardship & Citizenship
No organization stands the test of time without being a good steward of the communities that it serves and without giving back to the people who help make it strong.
Through your renewed understanding of your company's rich legacy, you're able to:
Better serve the communities that you're a part of
Enrich local initiatives that are in alignment with your founding mission and vision
Engage more authentically with your local area customers
Unlock your organization's heritage.
Let's work together to bring your unmanaged heritage under control and communicate authenticity and leadership to your customers and employees.